Recently, JMC’s brand-new all-electric models were showcased at the 2024 Bogotá International Auto Show. For this exhibition, JMC set up three independent booths for light trucks, pickups, and electric vehicles, covering a total area of over 630 square meters.
During the event, JMC received 176 orders on-site, demonstrating the brand’s international competitiveness. The JMC Da Dao EV pickup and E-Ruida light truck stood out thanks to their innovative design and eco-friendly concepts, capturing the spotlight at the show.
Astara Group, a regional strategic partner of JMC, is headquartered in Spain and operates across Latin America, Europe, and Southeast Asia. Chile, a mature automotive market in Latin America, is a key focus market for JMC’s overseas export strategy. JMC began collaborating with Astara Group in Chile in 2019, later expanding the partnership to Bolivia, Colombia, and the Philippines.
In recent years, JMC and Astara Group have continuously strengthened channel development in Colombia, actively building wholesale teams and introducing innovative products. This collaboration has laid a solid foundation for JMC’s stable growth in the region. From January to November this year, JMC’s retail sales in Colombia increased by 24.66% year-on-year.
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